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Welcome to graphicpush, a sporadically but faithfully updated blog on a variety of topics affecting creatives, including management issues, business, freelance, design, web development and much more.

Apple iPad Advertising: 35% Superlative Garbage

Posted Saturday January 30, 2010 | 3 Comments

When a company uses prescription-level hyperbole to advertise a product, something stinks. When it comes to the iPad, Apple veered off its usual course of clever, benefits-oriented language into a merry-go-round of obfuscating candy words.

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