Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Bits on Branding

Occasionally, I post news and links on branding and visual identity on LinkedIn. Here are the last four, for posterity:

Sparkles, Trixelation, Concentric Circles and Other 2015 Logo Trends

Uber’s new brand guidelines

The identity that could have been for the 2024 Olympics

New identity for Moldova — yes, the country

Anyway, so there’s that.

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