Web Design and Marketing Solutions
For Business Websites
Companies of all sizes and in all industries have learned that a well-written and well-designed corporate website can open the door for tremendous exposure and growth.
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it.
The following topics are covered:
- The essentials of strong copywriting
- Analysis and best practices for designing user-centric homepages and navigation structures
- Building effective About, Products and Services, and Support sections
- Fundamentals of the corporate blog — why to have one, who should write it, best way to implement
- Using testimonials, case studies, and other third-party validation to reinforce the marketing message
- Search engine marketing for corporate websites
- Leveraging e-mail and RSS to communicate with customers and prospects
- Advertising the corporate domain with paid search placement, online banners, text links, and more
The book’s primary theme is using your corporate website to effectively market the business, from designing intelligent product pages to writing compelling e-mail newsletters. The recurring focus is driving goal conversions.
Business websites cannot be static. They must actively solicit interaction with visitors to push revenue growth and meet marketing goals. Web Design and Marketing Solutions For Business Websites explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.
Request a Chapter!
Hey, instead of just telling you what content you can sample from the book, I’m offering the choice of test-driving any chapter. This way you can evaluate the writing and topics on your terms. Just give me your name, e-mail address, and a little information about who you are, and I’ll send you a PDF of whatever you’d like!
