Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Buying the Kids' Domain Names

Today I registered the domain names of my three children. Not for any special purpose or hair-brained business idea, but rather as an investment. With the future of the internet so cloudy, it’s tough to determine their value 20 years from now, but it sure is worth the small entry price today for long-term peace of mind.

Today I purchased three domain names. Not for any half-baked business venture or spontaneous website mush-up as I am wont to do, but rather for my kids. They were nothing fancy; two .coms and a .net rounded out the GoDaddy purchase, each of them comprised of their first and last names.

It was my wife’s suggestion, actually, and I dare say it’s brilliant. Even after fifteen years of the public land-rushing domain names, it’s amazing what is still available after some casual browsing. Unfortunately, it doesn’t take the next Miss South Carolina to understand that over time the available choices will dwindle to options that are too long, too obtuse, or just too stupid. Everyday, more and more are gobbled up. And people are getting smart and purchasing the URL of their names either for legitimate business reasons, or for, you know, just in case.

In the future, if this darn Intarweb thing ever catches on, a personal domain name might be a sign of prestige, and perhaps over time, a possession that can be passed down, donated, or sold for some obscene amount of cash. Maybe it will be like single-letter stock exchange symbols, or Las Vegas property in the 1940s, or Green Bay Packers season tickets. Already, trading in digital real estate is a very real concept. I suppose that some parents, like some startups today, will even rethink a name if the URL isn’t available.

Of course, the downside to this whole thing is that I am now a domain squatter, which annoys me because I try very hard to let go of domains that I do not use within a year. Potentially, I could squat these for 20 years or more. I argue that they are a gift to my kids, but the idea of squandering perfectly valuable properties annoys me.

Perhaps it will be worth it. Or perhaps Google 2.0 will be smart enough to aggregate a person’s social networking footprints into a single results page after searching their name, making a unique URL redundant. If that’s the case, I can always use the three domains I bought to post pictures of them sitting naked on the training potty.

(On a related note, is anyone else annoyed by GoDaddy’s domain purchasing and management system? What a usability nightmare.)

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commentary + criticism


wrote the following on Friday September 7, 2007

Nice investment and foreseen too early though~ I am more than sure that your kids will love to have these domain names once they grow up enough to land on the web, besides who knows if a WEALTHY Billionaire lands on the domain name and offers you some fortune just because his name was similar too. Just kidding though~ and sometimes wives do give great ideas~

P.S: GoDaddy is not that bad though, never used but all that i heard about it~


wrote the following on Monday September 10, 2007

I don’t think that domain squatting is all that bad in this case. They’re your kids’ names and it’s fine to think a bit ahead and make sure they’re secure. I recently read an article about parents holding off naming their babies until they’d checked to be sure the domain name was available!

As for your sidenote on GoDaddy – usability nightmare about sums it up. They’re a great service, but they need to focus less on upselling and more on making their interface understandable. Geesh.

Mark Armbruster

wrote the following on Saturday September 29, 2007

I think this is a great idea. And I appreciate it. As I now will have to purchase 2 more domains.

As for Godaddy. I find what they offer not better than many other services out there. Their entire site and purchasing procedure is designed entirely to facilitate the purchase of additional un-useful and un-needed products and services that they offer. I’ve often wondered if you bought everything they sell, if you would suddenly be taken to an interface that is easy to use and makes sense. Ive switched many new clients from Godaddy to my provider because they don’t provide the customized back end and ease of use cpanel controls Im familiar with. Other than this GoDaddy is probably very good at allowing anyone to get a website up quickly with very little knowledge of the process fairly cheaply.
Thanks for your thought!


wrote the following on Wednesday October 24, 2012

Great Idea, once I have kids, I will buy their names!
I already have a website with my husband, to share our experiences.
Let me suggest you a Domain Name Search Tool
I found my Domain Name with this tool, it searches as fast as you type!