Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Evoking Brand

Because one blog to manage isn’t enough of a responsibility.

Sometimes, one blog ain’t enough.

To complement what I typically publish on graphicpush — commentary on music, design, branding, and random life stuff — I’ve started Evoking Brand, a publication on Medium. It’s description:

Crossing the streams of brand strategy, messaging and voice, and content strategy to create meaningful brand storytelling.

In other words, how words make the difference in branding. Some early posts:

Since my world is now very much about branding, storytelling, and word-hacking, this serves as a channel to expel some of thinking and theories. It’s not for everyone. But for those who dig the impact of language and stories on brand-building, please subscribe.

C’mon, I even made a silly logo:

Evoking Brand logo