Because one blog to manage isn’t enough of a responsibility.
Sometimes, one blog ain’t enough.
To complement what I typically publish on graphicpush — commentary on music, design, branding, and random life stuff — I’ve started Evoking Brand, a publication on Medium. It’s description:
Crossing the streams of brand strategy, messaging and voice, and content strategy to create meaningful brand storytelling.
In other words, how words make the difference in branding. Some early posts:
- What is the difference between voice and tone?
- You don’t need a time machine for brand strategy (cross-posted on graphicpush)
- Audience Mapping in Two Dimensions
- The only three things I look for in copy
Since my world is now very much about branding, storytelling, and word-hacking, this serves as a channel to expel some of thinking and theories. It’s not for everyone. But for those who dig the impact of language and stories on brand-building, please subscribe.
C’mon, I even made a silly logo: