graphicpush

Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Finding Your Theme

To those who are interested in such things, Creative Latitude has published my article “Self Promotion—Finding Your Theme” in their July set. It deals with coming to terms with your personality before firing off a round of promotional design, and how a small bit of introspection can lead to a more honest, accurate and fulfilling piece of self-design.

To those who are interested in such things, Creative Latitude has published my article “Self Promotion—Finding Your Theme” in their July set. It deals with coming to terms with your personality before firing off a round of promotional design, and how a small bit of introspection can lead to a more honest, accurate and fulfilling piece of self-design. The following quote comes from the article:

Self-design is a superb excuse for a bit of head examination, but we must use it to our advantage. We must ask the right questions about ourselves to get the answers we need, and we must transform those answers into tangible results, whether it be a color scheme for a Web site or a brilliant type treatment for a new letterhead. We need to turn introspection into art direction.

Creative Latitude is an excellent resource for all professionals operating under the “creative” umbrella, from designer to copywriter, freelance to in-house. The site publishes a set of useful articles every month, and is actively updated with regular columns, member news and a small treasure of links and free resources. The collective promotes ethical business and pricing standards, and membership is not handed to anyone walking in off the street; a human reviews each application against a set of explicit qualifications. (After visiting the first time, it took me several months to meet every one.)

While Creative Latitude may be set on changing the fate of design before it’s too late, I think they are succeeding in small, tiny victories as designers visit the site and understand the quality of service and levels of professionalism that clients expect from us as an industry. It is a grassroots organization that is promoting the fundamental good of creative services, how we can work together today, and how to prepare for the industry’s uncertain future.

commentary + criticism

Jim Amos

wrote the following on Thursday December 30, 2004

Yeah, I’ve found some interesting stuff at creative lattitude too, though they have a few broken links and most of the e-mail contacts are dead, which is slightly annoying.

Congrats on being published though. Kudos.

Christian Messer

wrote the following on Thursday December 30, 2004

kevin – really enjoyed your article. It was rather reaffirming to me actually.

The idea of not fibbing about who you are really hit home with me. I am currently in the process of changing my logo and my website.
I had already made my decisions and then I stumbled across your article on the HOW forum.

What you laid out – I had already completed, but because of your article, it reaffirmed my decisions. AND kudos for being published!

Kevin

wrote the following on Thursday December 30, 2004

Thanks for the good words. I appreciate the feedback, and I’m glad someone found the article worthwhile. I recently built my own site (including a new “logo”), so I had been thinking about it the whole time. I ended up scrapping the design about four times because it just wasn’t me.