I Find These Lego Minifigures Strangely Compelling
All opinions aside from their sexist toys and their stupid franchise tie-ins, Lego occasionally does the brilliant. Their minifigures are so iconic, and so ripe for character exploration, that it’s surprising it took decades to move away from the plain Have a Nice Day smiley face the kids of the ’80s remember so well.
The minifigure series they launched awhile ago has some misses, but overall the characters are totally sweet and give real personality to the house brand. They’re fun, and my kids like playing with them. That is, they would if I let them.