Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Looking for Contributors

As I slowly build a new venture called Ventum Group, I am looking to build a database of industry professionals who would be interested in participating in surveys and interviews that would ultimately contribute to research papers designed to provide qualitative information to the web design and development community.

For about six months, I have been slowly soft-launching a small venture called Ventum Group. The aim is to provide a venue for more cerebral services; instead of web design and development, the goal of VG is to offer deep consulting to companies interested in making their websites better. The target is small- to medium-sized businesses — companies that find the fees of Forrester and others to be prohibitive to the information they need.

The Pitch

Right now, Ventum Group offers three primary services: website analysis, organic SEO analysis, and, of course, general consulting. I have been doing this type of work for years, mostly under the radar, and the response has been overwhelmingly positive. My reports are detailed, practical, and actionable. People like them, and can use them, which is their purpose.

However, I intend to grow the business into something more than a general consultancy; ideally, I would like to provide detailed, qualitative content to the web design and development communities. This would largely come in the form of research papers. These documents would be a blend of interviews with world-class luminaries, my own knowledge and experience, and results from surveys given to industry experts like yourselves.

Where you Come In

However, in order to accomplish that last piece of the puzzle, I am building a list of industry rock stars who would be open to solicitations for surveys and interviews. This would not be a barrage of requests; I would be surprised if anyone got more than two solicitations in a year. But it is important for me to harness the trends and thinking of the larger populace, and not write any conclusions without tapping into the wisdom of the crowds. The more names I have to ultimately contact, the better the final content will be.

If you design or build websites, I would love to get your info. I have some ideas for useful content, so please contribute. The entire form will take you about 60 seconds. If you are a website manager, business owner, marketing manager, or someone is involved on the Web without actually building it, you are also invited. If you’re not sure which category you fall into, just read the brief descriptions of each segment.

Thanks in advance, and I look forward to working with all of you.

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commentary + criticism


wrote the following on Monday February 16, 2009

So you want to play with the likes of Forrester? If you would indulge me to refer you to a perspective from the client side in the following article: <a href=“” title=“analyst”>Buying IT advice</a>. Hopefully this will help you sharpen your differentiation strategy. Good luck.

P.S. Nice web site design.