graphicpush

Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

More Fresh Ink

Since I can’t provide any insight into the advertising industry beyond “I think they’re all crazy,” I decided to write from home turf. In-house, baby.

Today marks the release of the second issue of Design In-Flight magazine, and my writing debut within. Shortly after talking about the new publication back in August, editor Andy Arikawa asked me to draft an article for the sophomore issue. Being the writing whore I am, I agreed.

In-house design is all but ignored by mainstream design publications, so I felt the topic warranted discussion. Except for an article here or there, and the occasional feature in HOW, internal design is constantly pushed aside by the glamorous world of advertising and design agencies. Since I can’t provide any insight into that industry beyond “I think they’re all crazy,” I decided to write from home turf. In-house, baby.

The article is “Building Blocks of In-House Success.” It’s a high-level overview of creating a more successful design department. The “success” I talk about is not increased output or faster turnaround, but building and maintaining relationships with other departments, and making sure the corporate cogs are well oiled. While not a treatise on the subject, the three topics (communication, responsiveness and organization) will hopefully spark some ideas for those looking to expand or improve their creative department.

The rest of the issue is dynamite as well, with articles from Eric Meyer, Keith Robinson and Jon Hicks. Visit DIF’s site and grab your issue today; it’s only three bucks, and a four-issue subscription will only set you back ten. Judging from the quality of the first issue and the lineup of the second, it is well worth the entry price.

commentary + criticism

Wesley Walser

wrote the following on Thursday December 30, 2004

That looks like a nice lineup. I just purchased the current issue, and if things look good I will consider makeing a subscription next month.