Next Level Photography
In a reaction to the wave of piss-poor stock photography being released lately, our in-house design department has decided to take the initiative in shooting the photos for our collateral.
In a reaction to the wave of piss-poor stock photography being released lately (I’ve expressed these happy feelings before), our in-house design department has decided to take the initiative in shooting the photos for our collateral.
This was not a decision taken lightly. We have a tremendous amount of money invested in StockByte and Getty collections, but they fail to deliver the attitude we were looking for. Their oppressive, jet-setting twenty-something Euro-business look was a little too serious, in an oppressive, jet-setting twenty-something kind of way. We needed something lighter. We were looking for The Chemical Brothers, but kept finding Kraftwerk.
So one of our team members found some excellent models that were very cooperative and up for just about anything. We had them pose with a variety of objects in different settings, and played with lighting and colors until we achieved the exact look pre-packaged stock photography had failed to deliver. We blew our budget, completely sailed over the deadline and gave our department untold headaches. But the results are stunning.
Despite the cost, the new look was perfect for our company, and we are really proud of the collateral we have produced since. The reaction from our customers has been overwhelmingly positive, and the sales and marketing teams have ordered several more photo shoots for upcoming marketing pieces. We expect some of the photography to even filter into our trade show graphics!
In any case, I thought I would share a few photos with graphicPUSH’s readers, and hopefully inspire you to create your own photography. Keep in mind this is some highly experimental, forward-thinking stuff. Several other companies have even inquired about licensing rights, but we don’t know if we’re ready to head in that direction.