Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

Promoted to Creative Director

With the resignation of our former Creative Director, I have stepped into role of corporate middle manager. There’s little to report now, other than the department’s personnel are being shuffled around like playing cards. But stay tuned for paradigm-shifting insights in the near future!

OK, for the first time in the history of this site, I am writing about my day job twice in a row. The previous rant was a cathartic bitch session for the soul-sucking demons known as printer sales reps; this one is a bit more serious.

Long story short: after a run of several quiet years, our Creative Director resigned to follow bigger and better things. As the senior designer on staff, I have been promoted into the position. While taking on new responsibilities is enough of a challenge, there are several fun wrenches thrown into the whole process:

  • One of the other long-time designers is also leaving to find out if the grass is greener on the other side.
  • We’re hiring a new Director of Marketing, who will be starting at the same time I begin my stint as CD. Not only will I become a manager, but I will have a new boss as well.
  • I have to hire two new designers immediately to fill the gaps. (Know anyone?)
  • In addition to the four designers, two creative writers are moving under me. (The former Creative Director only managed the designers; I will be leading both design and written creative output).

This title change represents a huge shift in responsibility. No longer will I be in the trenches producing the day-to-day work. Instead, I will stand at the helm of the team, hand on the tiller, guiding, mentoring and inspiring a group of (very) talented creatives to make our company look awesome. It’s an exciting prospect.

Having worked for several different Creative Directors, and having the recent opportunity to write a paper on what makes a good CD (which built upon an earlier post), I feel I have a good handle on what’s needed to succeed in the position. Of course I will read a few obligatory management books, and start paying more attention to David C. Baker, but I feel my head is in the game and I’m ready to start directing some freakin’ creative.

As I grow into this position and slowly learn the nuances of management, I intend to share my insights on graphicPUSH. I doubt I will have anything monumentally paradigm-shifting to report, but you never know. I am, after all, living the dream of middle management. Stay tuned.


commentary + criticism


wrote the following on Tuesday October 24, 2006

Congratulations, Kevin. I can’t think of anyone who is more deserving. I’ll really miss working with you.


wrote the following on Tuesday October 24, 2006

Congratulations. Sounds challenging…and it sounds like you’ve already got a handle on all of it!

Nathan Smith

wrote the following on Tuesday October 24, 2006

That’s awesome Kevin. You surely do deserve the position and the recognition and accolades that are associated with it. I look forward to future articles on the managerial side of things.


wrote the following on Wednesday October 25, 2006

Congratulations mate, I’m keenly interested in seeing what new deep-fried nuggets of wisdom you might share in this new role.


wrote the following on Thursday October 26, 2006

Thanks everyone. I have no idea if this position will lead to any particularly deep insights into the machinations of a creative department, but I’m willing to bet it’s going to be a fun ride nonetheless. Stay tuned.


wrote the following on Tuesday October 31, 2006

Congrats! I enjoy your posts and your insight. If you still need a graphic designer, Im looking for a good company :-) Email me, even if its just to chat. Again, kudos on the promotion!