Thoughts on branding, design, writing and life by Kevin Potts. Established 2003.

The mommy economy

Our generation is building apps that just replace their coddling parents.

“With the exception of the imperial offspring of the Ming dynasty and the dauphins of pre-Revolutionary France, contemporary American kids may represent the most indulged young people in the history of the world.”

— Elizabeth Kolbert, New Yorker, 2012

Ms Kolbert bases this statement on studies that explicitly track childhood responsibilities. Not that we need any studies. Who doesn’t recognized that this generation of kids is the most spoiled, petulant, entitled group of delicate flowers ever to grace our economy. It would be easy for our inner hippy claim every generation of adults has said the same thing and brush this sentiment aside, except this generation has bestowed upon us a gift of empirical evidence: technology that simulates their coddling parents.

Mom, come pick me up. Mom, I need a place to stay. Mom, bring me food. Mom, deal with these leftovers. Mom, find a parking space for me. Mom, bring me a double tall latte. Mom, do the laundry and my dishes and fix that step and then pick me up a salad from Tender Greens.

Apps exist for all of these things.

Without any real responsibility except to sit down, it makes sense that the digital economy our finest generation is building, and trying desperately to convince us is the future, is a large scale capitalist pyramid scheme that asks the rest of the world to plod through inconvenient menial tasks without insurance, representation or fair wages while we sit here and check Facebook.