You Can Lead Them to Water
THEM:
“The work you’ve done so far on the website is really good. I really, really like this treatment for the top of the page, but instead of the blue Helvetica, can I see the headline in bright neon green Comic Sans, rotating 300 times per second using the Flash, exploding with a giant flaming skull shooting through the background, then a picture of the American flag waving in 3D, and can you put ‘Britney Spears’ into the alt tag so people will find me when they search her name? My friend told me you can trick search engines like that.”
ME:
“OK, that sounds like a great idea, but we might want to consider not using animation because it can distract people reading the rest of the page. And I would advise against using irrelevant information in the alt attribute, but that’s not a big deal anyway since we are using regular HTML text for the headline, not an image. Although I really like your ideas — you’re very creative! — I think the original design really helps people read the page.”
THEM:
“Hmm. That makes sense. Although I really think flaming skulls conveys excitement about my offshore banking operation, I don’t want people to go into epileptic seizures when they open their Internet software. OK, so if we have the green neon headline at the top, can we have the flag waving in 3D OVER the headline SLOWLY for just a second before you see a guy walk out from the side of the screen and fold it up?”
ME:
“This is great feedback. Thank you. I really think we should avoid most animation all together. Studies have shown that it really distracts from the rest of the page and makes it harder to read. I honestly feel the blue Helvetica really conveys a sense of professionalism, which is what we want to establish with your offshore banking operation.”
THEM:
“I talked to my wife and my friend and this guy I used to work with and looked at some of the drawings my son did for the website design, and I really would like the headline in neon green and set in the typefontface Comic Sans. I use if for my church newsletter and I think it would be perfect. I think it really makes a statement about the brand’s market leadership and being a disruptive post-Web 2.5 startup.”
ME:
“OK sounds like you have some experience designing so let’s try the idea. Here is a new comp with the headline in Comic Sans. As you can see it really clashes with the rest of the design. I think sometimes it works great like your church newsletter, but might not be the best option for an offshore bank targeting senior Mafia members and corrupt hedge fund managers.”
THEM:
“Hmm. Maybe you’re right. Let’s stick with Helvetica but make it neon green please. Green is the color of money and growth and makes people think about the environment.”
ME:
“Here is a new version with the headline in green.”
THEM:
“I really want a bright green. Can you make it glow? In my church newsletter I use WordArt to give everything a shadow. Can you do that too? It will make it pop more.”
ME:
“I’m not sure neon green conveys money. Maybe a more conservative forest green? Also, the software I use does not have this advanced ‘shadow’ effect you talked about, so I’m not sure how to get that effect.”
THEM:
“Yeah, I didn’t think so — Word is a very advanced program. Are you using the Adobe? Also, let’s stick with the neon green. It represents BIG money.”
ME:
“Here is a new version with a different green.”
THEM:
“That’s closer, but not very neon. I need it to GLOW, like VIBRATE on the screen.”
ME:
“I’m not sure I have that color in my software. I’m not sure what you’re asking for even occurs in nature.”
THEM:
“You should use Word. I have it here. Can you use Word to design websites? I mocked it up in PowerPoint for you.”
ME:
“I really think that green is not going to work.”
THEM:
“GIVE ME THE NEON GREEN OR SO HELP ME I WILL DEMAND MY MONEY BACK AND DESIGN IT MYSELF IN WORD USING EVERYTHING YOU’VE GIVEN ME AND NOT ASK FOR PERMISSION AND NOT PAY YOU ANOTHER PENNY.”
ME:
“Here is a new version with the green you asked for.”
THEM:
“Very nice! I knew it would work out. I like how you’ve make it pulse like a pile of nuclear waste. I would like the same pulsing effect on my business card. Can you do that?”
Comments.
Shane
- wrote the following on Tuesday April 22, 2008
Micah
- wrote the following on Tuesday April 22, 2008
Kevin
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Natalie Jost
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Abi
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Stephen
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Rommel
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beth
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Mike
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Ryan
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mahalie
- wrote the following on Tuesday April 22, 2008
About Webdesign
- wrote the following on Wednesday April 23, 2008
The Jer
- wrote the following on Wednesday April 23, 2008
Stephen Reid
- wrote the following on Thursday April 24, 2008
Wissam
- wrote the following on Thursday April 24, 2008
dave_t
- wrote the following on Friday April 25, 2008
Susan
- wrote the following on Friday April 25, 2008
Brianna
- wrote the following on Friday May 2, 2008
AK
- wrote the following on Saturday May 3, 2008
Kyle
- wrote the following on Sunday May 4, 2008
Stephen Olmstead
- wrote the following on Tuesday May 6, 2008
Cate
- wrote the following on Thursday May 8, 2008
Sheila
- wrote the following on Wednesday June 18, 2008
Jim
- wrote the following on Thursday July 3, 2008
larry
- wrote the following on Thursday July 3, 2008
Suzanne Wesley
- wrote the following on Wednesday July 16, 2008
dave
- wrote the following on Sunday August 3, 2008

